Major Changes at Sidelines Introduced in First Issue of 2002

WELLINGTON, FL (January 3, 2002)--Sidelines, a national equestrian
publication focused on polo, hunters and jumpers, and dressage, has announced
major changes starting with the first issue in January 2002. The 14-year-old
publication based in Wellington, Florida, is introducing a new editor, new
size, new format, and interior color.

Mary Hilton has been named Editor-in-Chief at Sidelines. Ms. Hilton comes to
Sidelines from Horse Shows In The Sun (HITS) where she served as Media
Director for the past two years. HITS, based in Saugerties, New York, is the
largest producer of hunter/jumper shows under single management in the U.S.
Ms. Hilton's career in media spans more than 25 years. She has been a horse
owner and dressage rider for the past 12 years. Ms. Hilton replaces Cornelia
"Neil" Bernard Henderson who was the Editor-in-Chief at Sidelines for the
past seven years. Mrs. Henderson in now devoting herself to launching her new
business with husband Faxon--marketing equestrian-themed lamps, riding and
fox hunting, and researching her book on trail riding in Florida.

The new size for Sidelines will be introduced with the January 12, 2002,
issue changing from a news Magazine size (10-1/4" x 13-1/2") to a traditional
Magazine size (8" x 10"). Re-sizing Sidelines will allow the publication to
be displayed more readily and more prominently in a wider range of locations.
Sidelines' new size is part of the current marketing plan to increase
distribution.

The new format will incorporate a mix of editorial content for the
disciplines covered rather than segmenting them. Originally launched as a
polo publication, when Sidelines added hunters and jumper in 1988, the
publication used a 'flip-over' concept which allowed the Magazine to have two
covers and separate copy that was printed 'upside-down' for opposite sections
of the paper. Dressage was added to the hunter/jumper section in 1998.
Starting with the January 12, 2002 issue, Sidelines will discontinue the
flip-over concept.

Color on a whiter and brighter paper is also a new element in the re-vamped
look for Sidelines. Formerly, all of the photos on the interior of the
publication were black-and-white, but with the introduction of a higher
quality paper, Sidelines will now feature color photos.

"Creating sections and the flip-side to separate polo from hunter/jumper and
dressage was important in the beginning, but our research indicates that it
is now time to combine the disciplines," said Publisher Samantha Charles.
"More and more of our readers are familiar with and have an interest in the
other equestrian sports. The new format also gives additional exposure to our
advertisers and makes it easier for our readers to find products and
services. Adding more color on brighter paper puts us into a whole new phase
of publishing, both in terms of quality and editorial. I am so pleased to
announce Mary Hilton's editorship at Sidelines during this transitional
phase. Her publishing experience and enthusiasm for equestrian sport and life
are the most valuable assets we have to make all of our new changes succeed."

www.sidelinesnews.com

 


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Updated: October 2005.