BETA has again secured sponsorship status and funding to help businesses with the costs of exhibiting at Spoga in Cologne, Germany from August 31 to September 2.

The funding worth nearly £50,000 is a huge boost for the industry and has been made possible through Trade Partners UK, which is the export arm of the Department of Trade and Industry.

Spoga is one of the major trade shows for the equestrian industry attracting retailers from all over the world.

Last year BETA took one of the largest groups of British exhibitors to the Fair with 19 of the 27 companies exhibiting comprising the official British Group.

The Association itself was a first time exhibitor and offered trade members not attending the opportunity to have their product literature displayed on the BETA Industry stand.

As part of the SESA (Support for Exhibitions and Seminars Abroad) scheme, Trade Partners UK will fund 60 per cent of the stand and build costs for each qualifying company.

BETA Chief Executive and Secretary Claire Williams said: "We are delighted to have secured funding from Trade Partners UK once again.

"The contribution to the stands makes a real difference to companies and can mean the difference between the firms making the decision to attend or having to give the show a miss."

The maximum a company will receive is £2,300 and although BETA is co-ordinating the project, funding is open to both BETA members and non-members. Participating BETA members will however be charged a lower management fee.

For further information and to apply for funding please contact Claire Williams at BETA on 01937 587062.

www.beta-uk.org

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