THE British Equestrian Trade Association (BETA) has been invited to represent the equestrian industry at the Royal Show.

The show takes place on July 1 to 4 at the National Agricultural Centre, Warwickshire and brings together all aspects of the equestrian and agricultural world.

BETA will represent the industry as part of the International Pavilion and will be on hand to give advice to overseas visitors to the show while also advising British-based companies looking to export their products and services.

"We are very much looking forward to acting on behalf of the industry at the Royal Show. The opportunity to exhibit in the International Pavilion provides us with the ideal platform to highlight the quality of British manufactured and designed products and the innovation and development that is occurring in the sector," said BETA Chief Executive and Secretary Claire Williams.

"We will have a wealth of information and advice on hand to assist both UK companies looking to develop their business at home and through export, as well as those visiting from abroad to source product and identify new opportunities.

"In order for businesses to expand and develop, the export market is vital and BETA has been putting a great deal of time and effort into pulling together information on what businesses need to know about such avenues."

BETA recently gained funding for three overseas shows including the World Equestrian Games and the German trade fair SPOGA, both in September this year.

The funding is available after BETA secured sponsor status and funding to assist businesses with the costs of attending the shows.

Funding to the tune of over £2,000 per event is available in the form of grant aid and any businesses looking to gaining the support should contact BETA on (01937) 587062.

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