Gene Sittenfeld Joins Blood-Horse Publications As Circulation Director

LEXINGTON, KY - Blood-Horse Publications announces that Gene Sittenfeld has joined the company as Circulation Director.

For the past 10 years, Sittenfeld was president of Gene Sittenfeld Direct Marketing, a copywriting and consulting firm that worked with Magazine s, newspapers, web sites and newsletters across the U.S. His direct mail packages, gift, billing and renewal materials have been used by well over one-hundred clients. Prior to launching his own firm, Sittenfeld worked as circulation director for Times-Mirror Publishing, ABC/Cap Cities Publishing and Equus Magazine . In addition, Sittenfeld has consulted for Blood-Horse Publications for the past several years, and written numerous articles for Folio Magazine , and served as a speaker for Folio seminars, and been a contributing editor for Subscription Marketing newsletter.

“I’ve known Gene for more than a decade, and I cannot think of a professional better qualified to build active, powerful audiences for our publications,” commented Stacy V. Bearse, president and CEO of Blood-Horse Publications. “Gene understands our markets. In his role as a consultant, he had the opportunity to evaluate hundreds of subscription-marketing programs. He’ll put these proven methods to work for the benefit of our editors and advertisers.”

Gene and his wife, Sally, will relocate to the Lexington area from their home in Maryland. They have one son, David, who lives in Boston.

Blood-Horse Publications is a multimedia publishing company that traces it roots to 1916. Blood-Horse Publications' flagship publication, The Blood-Horse, is the Thoroughbred industry’s premier source for racing and breeding news and information, and the oldest continually published North American Thoroughbred Magazine . Blood-Horse Publications also publishes The Horse, a monthly equine health care Magazine ; the official Kentucky Derby and World Thoroughbred Championships/Breeders' Cup souvenir Magazine s; Auction Edge; Keeneland Magazine ; and the Eclipse Awards program. In addition, Blood-Horse Publications also operates Eclipse Press, its award-winning book publishing division; Exclusively Equine, its e-commerce and mail-order catalogue division; and a family of leading Web sites including bloodhorse.com and TheHorse.com.