Dengie become Official Feed Supplier for HOYS

Grandstand Media Ltd today announced a comprehensive sponsorship deal with leading horse feed manufacturer Dengie Horse Feeds. Dengie will become the Horse of the Year Show’s Official Feed Supplier commencing with this year’s event (2nd - 7th October). In addition, Dengie will also be sponsoring two of the prestigious International Show Jumping classes on Friday and Saturday.

We are delighted to have secured the support of Dengie Horse Feeds,” commented Grandstand Media’s Director Mike Gill. “Over 150,000 competitors set out to qualify for HOYS which means that it is one of the most significant events in the equestrian calendar. This agreement will therefore provide Dengie with an ideal platform with which to reach a wider equestrian audience whilst simultaneously reinforcing the brand synergies of excellence”

Dengie Horse Feeds, renowned for their leading alfalfa brands, will be promoting their latest range at the Horse of the Year Show, as well as making available their complete range of feeds to the competitors at the Show itself.

Barrie Ritchie, Dengie’s Commercial Manager remarked “Everybody aims to compete at Horse of the Year Show, which is the pinnacle of the Showing and Show Jumping calendars. We are delighted to be associated with such an important event that receives year-round exposure, and therefore offers us unique opportunities to make Dengie Feeds synonymous with Horse of the Year Show which is renowned for excellence.”

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Updated: October 2005.