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Hurunui Horse Treks received Qualmark approval

It's not a brand you'll see on any horse's rump, but the animals that power Hurunui Horse Treks will be carrying their new Qualmark endorsement with pride.

The North Canterbury-based business is the first multi-day trek operator to earn Qualmark-endorsed "Visitor Activity" status.

"The endorsement shows our commitment to the safety of our clients and guides, welfare of our animals, and consistent delivery of a quality experience," says owner Rob Stanley.

The Qualmark assessment programme is the result of years of work and co-operation between adventure operators, the Adventure Tourism Council, the New Zealand Tourism Industry Association, the Aviation Tourism and Travel Training Organisation, the New Zealand Qualifications Authority, and Qualmark.

"We are proud to be one of the first adventure operators to have passed through this process," Mr Stanley says.

Hurunui Horse Treks was one of the businesses involved in the development of the Qualmark programme for adventure operators.

"The Qualmark assessment provides an independent audit of our systems, processes, and performance to verify our company's status in relation to the industry standard," Mr Stanley says.

The Qualmark brand is being launched today (Monday October 21) at a function in Christchurch which will be attended by George Hickton, CEO of Tourism New Zealand and Fiona Luhrs, CEO of Qualmark.



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Updated: October 2005.