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The Horse Magazine Welcomes 6,500 New Readers From The Trail Less Traveled

LEXINGTON, KY - The Horse: Your Guide To Equine Health Care, the equine industry's foremost health care Magazine , announces that its circulation house file has increased by 6,500 readers with the addition of former subscribers to The Trail Less Traveled Magazine . The Trail Less Traveled, formerly published by Winsor Publishing of Louisville, Colorado, ceased publication in October after 10 years. The Horse, published by Blood-Horse Publications, is a comprehensive, all-breed, all-discipline in-depth monthly Magazine addressing all aspects of equine health, care, management, and welfare.

"I am delighted that our readers will now have this terrific opportunity to receive The Horse Magazine each month," noted Tom Winsor, President of Winsor Publishing. "I am confident that they will benefit tremendously from keeping up-to-date on the ever-changing and always challenging world of responsible horse care."

Stacy V. Bearse, President and CEO of Blood-Horse Publications, commented, "The Trail Less Traveled was a top-quality publication that gave its readers real value-added news and information issue after issue. Their readers will certainly experience the same passion for horses from The Horse-and they will discover an unsurpassed wealth of horse health care information that isn't available from any other source. We welcome them and look forward to many years of helping them and their horses enjoy a better, healthier relationship."

The Horse is available by subscription and is sold on newsstands. To subscribe, visit http://www.TheHorse.com/subscribe.asp or call toll-free: 1-800-582-5604. Visit www.TheHorse.com for more than 4,700 articles on horse health, management, and welfare. To view/download a cover of The Horse, visit: http://thehorse.com/coverdownload.asp

Blood-Horse Publications is a multimedia publishing company that traces its roots to 1916. Blood-Horse Publications' flagship publication, The Blood-Horse, is the oldest continually published North American Thoroughbred Magazine . The company also publishes TBH MarketWatch, a newsletter for Thoroughbred investors; the official Kentucky Derby and Breeders' Cup souvenir Magazine s; Auction Edge; and Keeneland Magazine . In addition, Blood-Horse Publications also operates a family of leading Web sites including bloodhorse.com and TheHorse.com.


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Updated: October 2005.