Learn the Secret of
Low Cost Advertising for Your Horse Business
As a ezine publisher I have discovered several methods to target"The
Horse Industry" market.
Through trial and error this is what I have come up with. It worked for
me and I know it will work for you too!
Ezines or newsletters are simply- electronic newsletters delivered by
email. Chances are you've subscribed to a ton of them yourself. They're
quick info blasts usually containing articles or some other relevant information
pertaining to the subject of the email. For instance, if you're interested
in homeopathic remedies you might subscribe yourself to a Homeopathy ezine
or a free newsletter offered by one of the thousands of Homeopathy sites
Ezines purpose is? For the reader, it gives them information relevant
to their interests. In our
case that would be The Horse Industry. For the company, it builds an opt-in
base of potential
customers who are interested in what they have to say.
Ezines or newsletters are a great way to get the word out about your interests,
products which you want to share or sell with others.. Why are they so
Because they went out of their own way to subscribe themselves to a particular
actually eagerly await each issue. Now imagine what they could mean if
they saw your message or advertisement.
So here's what I did...and you can do it too!
First I compiled a list of ways I could advertise in a particular ezine.
Methods such as:
- Placing a classified or sponsorship ad in a newsletter:
I discovered many ways to advertise (Free in some cases) or very inexpensively
in others using text ads in relevant ezines. This was the perfect way
to reach my targeted audience and test my ads to see how good each one
pulled in potential customers, without spending a fortune.
- Promoting using solo advertisements
This, by far, has to be the best paid advertising I have ever done. I
found that a lot of my
targeted customers were subscribed to ezines that would allow me to run
a full-page sponsorship advertisement introducing my own products. My
response was phenomenal. I could get as many as 700 or more unique or
targeted visitors and at least 15-20 orders a visit with some of the bigger
lists. If I sold a $40 product and the ad cost me $100, I made at least
$400 each time. What's more, once I used the ad and got such a tremendous
response I knew the ad was a winner and I could use it over and over.
- Ad swaps:
This is a great way if you are on a tight budget. I simply wrote to several
ezine publishers and requested an ad swap, my ad for their ad. This was
terrific and I received a great response. Who wouldn't want free advertising
with their targeted audience! This way I could reach allot more potential
targeted customers and it is totally FREE advertising.
Michele Anderson Publisher/Editor of Horse Tales and Clips an informative
newsletter on the
care and Business of horses. If you would like to subscribe to my biweekly
click on the link provided here: http://www.statuehorse.com
Equiworld.Com Copyright Equiworld
2005. Equiworld is a registered trademark in the UK and/or other countries.
Aberdeen, Scotland, AB15 8BB
To submit equestrian news items to Equiworld please visit, www.equiworld.com/horses/
To submit links to horse web sites please visit, www.equiworld.net/links/
Updated: October 2005.